— a family-owned sushi bar offering a warm, cozy atmosphere and traditional recipes with a modern twist.
branding
We implemented a comprehensive project to create the brand from scratch and launch it in the digital space. The work involved developing the visual identity, creating e-commerce platforms, and launching an active advertising campaign.
The main task was to create a holistic and recognizable brand image that emphasizes its family values.
About the project
We created a logo and visual identity from scratch that reflect the friendly, family-oriented nature of the establishment.
The warm color palette and clean graphics evoke associations with quality, tradition, and hospitality, distinguishing the brand from more formal competitors.
Branding
A full-fledged e-commerce system was developed, including a website and a mobile application.
We implemented an intuitive dish catalog, reliable online ordering functionality, and a personal user account, making the selection and purchasing process as simple and convenient as possible.
E-commerce
We packaged and launched three social networks (Instagram, VK, Telegram), where the content strategy was tightly integrated with the launch of targeted and contextual advertising.
This created a unified media space around the brand, consistently guiding the user from the first encounter in their feed to placing an order.