2025

kumuda

smm

— an Indian brand of Ayurvedic cosmetics and tea

digital-маркетинг

For the Kumuda brand, we implemented a comprehensive rebranding and promotion project aimed at strengthening its market position and increasing sales through marketplaces.

The main task was to transform the brand's digital presence: creating a unique, memorable image that conveys the authenticity and value of Ayurvedic products to the end consumer and increases purchase conversion.

About the project

We executed a complete rebranding of the Instagram, VK, and Telegram accounts. A cohesive visual and content strategy was developed, unifying all communication channels. The new style emphasizes naturalness and Indian heritage.

Unified visual concept

We developed a design concept for social media that strictly adheres to the brand's visual identity. The visuals create an atmosphere of an aesthetic, premium-class clinic where clients are cared for. We fully packaged the profiles on Instagram, VKontakte, and Telegram, ensuring easy perception of information.

Trust-building visual communication

Creating content focused on the clinic's business objectives:

• Photo and video production, editing: Professional clinic reports, interviews with doctors — building trust.
• Infographics: Clear explanation of complex procedures and technologies.
• AI content: Using modern tools to create aesthetics.

Content that solves business problems

Results after 2 months of work on the project: